MAUI JIM: Now the fastest growing premium polarized sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, Maui Jim's fledgling company engineered the revolutionary Polarized Plus lens. Incorporated into seven new sunglass styles, the Classic Collection was introduced. And with that, Maui Jim have steadily built a large following.